Master the Art of Selling Outcomes - Not Just 'Solutions'!
A new kind of sales academy built to reflect the reality of today’s B2B sales environments, where buying decisions are complex, stakeholders are many, confidence must be earned, and value must be proven.
Adopt a modern, proven methodology to win more complex B2B deals by understanding, influencing and facilitating your customer's desired outcomes.
I’M INTERESTED FOR MYSELF I'M INTERESTED FOR MY ORGANIZATION
Why Today’s Top B2B Sales Professionals and Teams
Are Rethinking Their Approach
B2B buying behavior is evolving rapidly, and with it, the demands placed on sellers.
Whether you’re an individual salesperson or a sales leader, the old sales playbooks just aren’t enough.
For Individual B2B
Sales Professionals
Even if you’ve been successful in the past, staying competitive in a fast-changing world means developing new skills and
perspectives - because today's
B2B buyers expect to learn something
of value in every sales conversation.
For Ambitious B2B
Sales Leaders
Enabling your team to succeed means going beyond linear "checkbox" sales processes.
You need to equip every
salesperson to understand buyer priorities, to qualify with confidence, and to guide complex decisions to closure.
Choose the Path That Fits You Best
INDIVIDUAL
B2B Sales Professionals
- You’re experienced and ambitious, but you know the B2B sales landscape has changed
- You want to sharpen your thinking and execution for today’s demanding B2B buyers
- You’re ready to invest in yourself and take control of your sales success
TEAMS & ORGANIZATIONS
Sales Teams and Organizations
- You lead or coach a B2B sales team working in complex deal cycles
- You want a proven way to elevate the skills of every member of your team
- You’re looking for an approach which will deliver lasting performance improvement
Inspired by the Experience of Leading B2B Sales Organizations
From start-ups to scale-ups to the entrepreneurial business units of established corporates.
Real Feedback. Real Impact.
What B2B sales professionals and leaders have to say about their transformation with Outcome-Centric Selling®
Real improvement
We are embedding the Outcome Centric Selling approach into our sales methodology; our sales tools; and our everyday behaviour. We are seeing real improvement in the quality of our customer conversations and our ability both to qualify and advance the deals we engage in.
Martin Mackay
CRO - Versa Networks
Identify roadblocks and implement remedies
Bob is one of my most valuable speaking partners talking B2B sales. His ability to see present trends, while preserving eternal truths about business practice and human behaviour, makes him stand out. In his capacity to recognize sales in the wider perspective of business processes, he has greatly helped us to identify roadblocks and implement remedies.
Jan Ove Mjelstad
Training Manager - ABB
Drive real & tangible growth
I have worked with Bob for a number of years across multiple organisations and he has been a tremendous asset for helping develop my sales teams and helping drive real and tangible growth. His approach to sales is a breath of fresh air, supported with some amazing ideas and tools. I would recommend sales leaders to talk to Bob as he can really help salespeople to be high achievers.
David Rogers
VP of Sales (EMEA) - WorkJam
The results have been impressive
Bob helped me transform my sales team capability providing guidance, clarity to the sales process and leveraging upon his many years of experience. The results have been impressive, and I would have no hesitation in recommending Bob to other businesses that need to transform their sales function.
David Keeling
COO - Bango
Bob Apollo is the Founder and Chief Outcomes Officer of Inflexion-Point Strategy Partners, creators of the Outcome-Centric Selling® System. He is a Founding Fellow of the Institute of Sales Professionals and a Founding Contributor to the International Journal of Sales Transformation.
Drawing on a multi-decade B2B sales leadership career spanning start-ups, scale-ups, and global enterprises, Bob has worked with and for organizations such as ABB, AWS, Basware, HP, M-Files, SAP, Workjam, Zebra Technologies, and many others. These experiences have directly shaped the content and philosophy of the Outcome-Centric Selling® Academy.
Bob now serves as a trusted guide to progressive, B2B-focused, technology-driven companies that are navigating complex, high-stakes sales environments. His methodology is particularly effective in scenarios involving high-value discretionary purchases, multiple stakeholders, and lengthy, often unfamiliar buying decision journeys.
Drawing on a multi-decade B2B sales leadership career spanning start-ups, scale-ups, and global enterprises, Bob has worked with and for organizations such as ABB, AWS, Basware, HP, M-Files, SAP, Workjam, Zebra Technologies, and many others. These experiences have directly shaped the content and philosophy of the Outcome-Centric Selling® Academy.
Bob now serves as a trusted guide to progressive, B2B-focused, technology-driven companies that are navigating complex, high-stakes sales environments. His methodology is particularly effective in scenarios involving high-value discretionary purchases, multiple stakeholders, and lengthy, often unfamiliar buying decision journeys.
Bob Apollo
Ready to Learn More?
We’ve built two tailored paths to help you get the most from Outcome-Centric Selling®.
Choose the one that fits you best.
I’M INTERESTED FOR MYSELF I’M INTERESTED FOR MY ORGANIZATION