WHAT YOU’LL GAIN
What Will Change for You
Apply the habits and strategies that top-performing B2B sales professionals use to win more deals in less time.
Take Control of Your B2B Sales Career
Unlock the mindset, skills and confidence today’s B2B sales professionals need to win more deals,
accelerate personal growth, and earn more commission.
Outcome-Centric Selling®
Explore the Key Themes of the
Program, Completely Free
Start your 28-day trial with access to:
- The entire first course: Establishing the Foundations of Outcome-Centric Selling®.
- The first module of the remaining 8 courses, so you can preview the full system.
- Downloadable copies of the relevant slide decks.
Discover how modern B2B buyers actually make decisions
Shift your focus from pushing products to guiding outcomes
Learn why “next steps” matter more than “touch points”
Start building skills that stick
If Any of This Sounds Familiar,
You’re in the Right Place
Outcome-Centric Selling® was built for professionals like you, who are committed to mastering complex B2B selling.
- You can’t seem to get enough quality leads in the top of your funnel
- Deals keep stalling or vanishing mid-funnel
- You’re not sure if you’re chasing deals that can actually close
- You struggle to engage all stakeholders, or even reach them
- Your forecast is off, and you're missing targets
- You know you need to upgrade your skills, and fast!
It’s not about persuading buyers.
It’s about helping them decide.
"Too many sales trainings are still built around pitching products and pushing for the close. But today’s B2B buyers don’t want to be pushed, they want to be understood.
Outcome-Centric Selling® flips the script. It’s built around how real decisions actually get made in complex buying environments. Instead of scrambling for control, we focus on clarity, helping your buyers make confident, well-informed decisions that align with their goals.
Here's how we do it:
- We start with how buyers actually make decisions, not how we wish they would.
- We focus on outcomes, not just features, benefits, or 'solutions'.
- We treat every conversation as a chance to create progress, not just 'build rapport'.
- And we show you how to adapt your strategy when the deal doesn’t follow a straight line... because it rarely does.
If you’re looking for a smarter, more credible way to sell, I’d love to show you what this approach can do for you."
Bob Apollo
Founder, Inflexion-Point Strategy Partners
Want to Go Further, Faster?
Outcome-Centric Selling® is designed to give you the tools to succeed on your own.
But if you want extra momentum or personal support applying the concepts to your own deals, you can choose to add 1:1 coaching.
"Working directly with individual sellers is one of the most rewarding parts of what I do.
If you’d like personal feedback on how to approach your buyers, qualify opportunities, or move deals forward, I’d be glad to help." - Bob Apollo
Frequently Asked Questions
If you’ve ever felt other sales courses were too basic, this is probably a fit.
If you're selling in a complex B2B environment, this program will meet you where you are. Whether you're early in your career or looking to sharpen skills you've built over time, Outcome-Centric Selling® helps you think more clearly, qualify more rigorously, and sell more confidently.
Outcome-Centric Selling® builds on many familiar concepts - including SPIN, Challenger, Value Selling, Customer-Centric Selling, MEDDIC and many more.
It takes these ideas and combines them with the latest research into B2B Buying Behavior to create a flexible framework that is perfectly aligned with the realities of today’s B2B sales environment.
Yes. The course is structured for self-paced success. If you ever need more support, you can also add optional 1:1 coaching to work directly with Bob.
No. The 28-day trial is completely free, no credit card required. You’ll get access to the first course and the first module of every other course to explore the full system risk-free.
Tim van der Hoeven - Senior Major Account Executive
Focusing on customer outcomes has made my sales cycles and conversations more strategic and far more effective
"I really like how the Academy builds on what I already knew, but adds a fresh perspective that fits today’s complex B2B buying environment.
The sessions are practical, and you can apply what you learn straight away. If you want to take your sales game to the next level… I’d seriously recommend checking it out."
Start Selling Smarter, Risk Free
Join other B2B professionals already transforming how they sell.
Inspired by the Experience of Leading B2B Sales Organizations
From start-ups to scale-ups to the entrepreneurial business units of established corporates.
