Take Control of Your Sales Success with
the Outcome-Centric Selling® Academy

A proven, modern methodology for B2B sales professionals
who want to increase win rates, shorten sales cycles, and sell the way buyers buy.

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INSIDE THE PROGRAM

A Complete, Self-Paced Learning Journey Built for Complex B2B Sales

Outcome-Centric Selling® is not just a course: it's a comprehensive sales enablement system designed for B2B sales professionals navigating today’s complex buying environments.

9 strategically sequenced courses
70+ on-demand video modules
17 hours of self-paced on-demand training
Downloadable templates, tools, and action plans
Emerge with a clear personal action plan
Access to updates throughout your subscription

WHAT YOU’LL GAIN

What This Program Will Change for You

Master the habits, mindsets, and methods that consistently drive top sales results.

Build effective territory, account and opportunity plans

Develop and implement simple-yet-effective plans that ensure you focus your energies on the most effective areas.

Identify your best-fit prospects and stop wasting time on weak opportunities

Focus your time and energy on the prospects that are most likely to turn into profitable customers.

See every opportunity from your buyer’s perspective

Learn to put yourself in your prospective customer’s shoes - and to understand what really matters to them.

Adapt your strategy based on your customer’s buying decision journey

Recognise whether their purchase is inevitable or discretionary - and whether their journey is familiar or unfamiliar.

Use MEDDPICC+ to qualify more rigorously and forecast more reliably

Understand the dynamics underpinning every opportunity - and use evidence to qualify with clarity.

Conduct sales conversations that actually advance the opportunity

Plan, prepare and manage every conversation and ensure that every participant learns something valuable.

Identify, engage and influence every stakeholder

Ensure that you understand and adapt to the dynamics that drive each of the significant stakeholders.

Sell the need for change as well as the benefits of your solution

Make sure that your customer’s issues and implications are strong enough to ensure they take action.

Craft compelling sales proposals that maximise your chances of winning

Ensure that you always answer your customer’s 4 key questions: Why Change? Why Now? Why You and Why Trust?

Win more deals, more quickly, and earn more money

Increase your win rates, use your time more effectively, exceed your targets, and boost your commissions.

Choose the Option That Works Best for You

PERSONAL PROGRAM
(Self-Paced)
$695

✔ 12 months access

✔ Learn at your own pace

✔ Full access to tools & templates

✔ Ideal for self-starters

ENROLL NOW

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Inspired by the Experience of Leading B2B Sales Organizations

From start-ups to scale-ups to the entrepreneurial business units of established corporates.

The 9 Courses Included in The Outcome-Centric Selling® Program

Each course includes: short video lessons, actionable templates, downloadable handouts, and personal reflection and planning tools.

1
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Establishing the Foundations

Understanding the core principles that underpin Outcome-Centric Selling®.
2
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Planning to Win

Build simple yet effective territory, account and opportunity plans.
3
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Proactive Targeting

Identify and engage your highest-potential prospects.
4
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Qualification and Forecasting

Use MEDDPICC+ to qualify accurately and forecast with confidence.
5
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Value-Creating Conversation Framework

Plan, prepare and manage buyer-aligned conversations that move opportunities forwards.
6
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Value-Creating Conversational Skills

Master SPIN+Cycle questioning, insights and objection handling.
7
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Stakeholder Management

Identify, engage, understand and influence every key stakeholder.
8
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Customer-Specific Value Propositions

Answer "Why Act", "Why Now", "Why You" and "Why Trust" for every opportunity.
9
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Putting it All Into Practice

Pull it all together with practical tools and a central resource hub.

Hear What Sales Professionals Are Saying

START LEARNING NOW HAVE A QUESTION? LET'S TALK

Tim van der Hoeven - Senior Major Account Executive

Focusing on customer outcomes has made my sales cycles and conversations more strategic and far more effective

"I really like how the Academy builds on what I already knew, but adds a fresh perspective that fits today’s complex B2B buying environment.

The sessions are practical, and you can apply what you learn straight away. If you want to take your sales game to the next level… I’d seriously recommend checking it out."

Martin Mackay - CRO at Versa Networks

Working with Bob has improved our deal quality and sales performance.

"We are embedding the Outcome Centric Selling approach into our sales methodology; our sales tools; and our everyday behaviour.

We are seeing real improvement in the quality of our customer conversations and our ability both to qualify and advance the deals we engage in."

Frequently Asked Questions

Outcome-Centric Selling® builds upon, extends and modernises concepts you may already be familiar with in a way that is particularly relevant in the current business climate, and will leave you with a fresh and relevant perspective.

Unlike many traditional sales training programmes, Outcome-Centric Selling® focuses as much on facilitating your customer's buying decision journey (and their desired outcomes) as it does your "sales process".

If you are a B2B sales professional involved in complex B2B sales, this program will enable you to find and win more high-value prospects (and stop wasting your time chasing poorly qualified opportunities you are never likely to win).

It is primarily targeted at already-successful experienced B2B sales professionals who are determined to up their game, but it is also relevant to salespeople who are new to complex B2B sales and are determined to learn the key principles.

If your company provides funding for your own personal self-development, signing up for the Academy will give both you and them a great return on your investment.

If they don’t, we can help you present the case.
Please use this link to set up a call.

We recommend that you sign up for our PERSONAL+ program bundle, which includes a series of personal coaching sessions - or you can always buy a one-off coaching session at any stage if you need help or advice, or to use Bob as a sounding board. 

Start Selling with Greater Impact Today

Gain the tools, mindset, and confidence to sell the way today’s B2B buyers want to buy.

START LEARNING NOW HAVE A QUESTION? LET'S TALK